The Financial Rewards of a Deep Playoff Run
For NHL clubs that enjoy playoff success, one of the dividends is ticket revenue flowing in the door at a time when you don’t have to pay your players. The Ottawa Business Journal has a good story looking at how the Ottawa Senators are cashing in now that they’ve advanced to the Stanley Cup final.
Senators COO Cyril Leeder said the team start to make a profit last week, which means every additional home game is pure gravy. Leeder said another benefit is success encourages season ticket sales for next year. “We had 200 separate transactions last week, which is slightly less than $1 million,” he told the OBJ. It’s estimated that every home playoff game generates $1-million to $2-million from ticket, merchandise, concession and parking sales.
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